Jaylyn Gough Asks: Whose Land Are You Exploring?

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"One way to do that is to stop romanticizing Native culture. Using the word “tribe” in your marketing or including teepees as part of your Outdoor Retailer show product display is offensive. It completely glosses over the hardships Native people endured. It’s not romantic—it’s colonialism. Same with using sacred symbols and patterns of our culture without sharing the profits. Consider using Native artists to do the work or seeking permission from the Native nation that “owns” the symbol. If you’re not sure, ask. We’re out there, I promise."


Jaylyn Gough